Firedog. As seen on TV.


Firedog on tellyThere we were squirreling away. Doing what Firedog does and we received a call from out of the blue. Some guy called Chris from ‘something or other design agency’. We met up once at a networking function and we’d got on really well. (Mental note – must do more networking…)

Fraser Black

ex Firedog Partner, now in South Africa, probably on the beach right now


23

December 2005


Branding made redundant!


Chaise loungeAs a London branding agency, we are often questioned on our fees. How do you cost for branding? And what is this branding malarkey anyways? As you may have read on many different fellow agency

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


16

December 2005


£38000 is the average annual cost to pitch if you are a UK design agency


BeeWe’ve just co-authored some ground-breaking research in partnership with British Design Innovation (www.britishdesign.co.uk). We approached them a few months ago with a view to gaining a better understanding of the design agency pitching environment. Why it happens and what current attitudes to it are from both an agency and client’s perspective. It makes for very interesting reading and it’s causing quite a stir in the industry!

Fraser Black

ex Firedog Partner, now in South Africa, probably on the beach right now


8

December 2005


There’s nothing quite like good briefs


A solid gold briefWe’ve taken the time to write a paper entitled ‘How to write a solid brief‘, an article that outlines the importance of writing a good, solid creative brief. This is a valuable reference for both the creative and account teams within an agency and also for the clients that commission them.

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


7

December 2005