Did you know? Digital surpasses print in resolution, for the first time

And it’s not even a product in development… I’ve only just woke up to the fact that the iPhone 4 retina display carries a resolution of 326ppi (That’s pixels per inch).

Blinkin’ hell!

1. Stare at the red dot on the image below for 15 seconds
2. Glance over to a blank surface (a nice white wall ideally)
3. Blink like your life depends upon it.

FYI: I stumbled across this excellent optical illusion over on the Quipsologies blog.

Toilet humour

The Exhibit bar in Balham, South London has installed the world’s first pee-controlled video game units, developed by engagement marketing startup Captive Media.

Every urinal in the gents has a 12in LCD screen that’s hooked up to a (hands-free) console which features the game ‘Off the Piste’. Drinkers masterfully steer their pee from left to right, under the watch of infra-red sensors, to navigate a skier down the slope, gaining points for taking out penguins! At the end of the game, players are encouraged to post their scores via mobile to Twitter and to a live leader board so they can compete with their mates.

Baby I’m Yours – Breakbot video

Need to share this sexy animation – the music video for Breakbot, ‘Baby I’m Yours’ (2010). Designed by Irina Dakeva at WIZZ, it must have been a labour of love as it’s composed of over 2000 hand painted watercolor images and 2D animations – rotoscoped and shot in 5D for optimum quality.  Slick and stunning result!

Bouygues UK – showcasing innovative and sustainable construction

Here at Firedog, we have been working away on the new Bouygues UK brand visual identity & website which is now live.

Take a look at www.bouygues-uk.com

Bouygues UK are the UK arm of Bouygues, a French construction company, full of French flair and passion. Our brief was to create greater brand awareness, communicate the company’s core capabilities, demonstrate their diverse portfolio, create synergy with the parent brand whilst retailing a strong individual identity and change the perception of Bouygues UK within the marketplace. Bouygues UK are more than equal to their bigger competitors but awareness of the brand did not reflect this.