With our approach to creativity, we are more than mere decorative – we are cerebral. We are driven to develop equitable creativity that challenges you and your audiences. It commands a memorable experience. It makes you stop and think. Our work is not mass-produced, throwaway or cheap.
We consistently push ourselves and fly the flag of creative innovation. We are happiest when we are being creatively stress tested. When it comes to our end product, we always seek the road less travelled. We make a point of challenging the team, always aiming to make our latest play the strongest.
We are no shrinking violets. We are not big fans of minimalism. We are fresh, we are vibrant. We have an attitude and are, at times, creatively unpredictable. We relish change and how new technologies throw up new challenges. If we could turn the dials on our desktops to eleven, we most certainly would.
We make no bones about who we are. We have no need for airs and graces. We are straightforward and we know, even as creative people, we still have a commercial role to fulfil. What is more, we are transparent, honest and to the point. We believe this brings out the best in relationships.
We are loyal, friendly and approachable. We make a point of conducting our business with integrity. We seek to build creative partnerships with companies who appreciate trust and collaboration. We also have a sharp sense of wit and like to bring an upbeat approach to the table.
We are driven and tenacious. Once we commit ourselves, we are driven to deliver. And then some. We believe in our capabilities and in our ability to guide our clients towards their goals. We work hard to make sure every moment is our finest hour.
The Andiron in action
Image credit : Pearson Scott Foresman / Wikipedia
The fire represents dynamic creativity, the magic. Wild and mystical, it breathes and it spreads. Uncontrolled, it can be unpredictable and dangerous.
This is where the dog comes in. The dog is the controlling element in the relationship. Committed, loyal and compassionate, it frames and brings out the best in the fire.
To put it simply, our creative product is represented by the fire and our relationship management style is represented by the dog. But like the Chinese Yin and Yang philosophy – the two forces are naturally present in all our people – resulting in a singular, united and focused team. This is the passionate yet sincere Firedog experience that our clients consistently enjoy.
And if you find yourself thinking that we have created an elaborate brand legend, take note that it is inspired by a real object. A Firedog is an andiron, a classical home feature found in the hearth or fireplace, first invented in the bronze age but used right up until Victorian times. Its core use is to support a fire, raising it from the floor and allowing it to breathe and thus creating a superior energy and warming force. So, we think that’s quite a nifty little story right there!