Driven to work with the best

Over the years, we’ve had the pleasure of working with some of the most progressive brands in the world.

Our clients are pioneers and leaders, always pushing themselves beyond the concept of comfortable. They demand working with an agency as fresh in its thinking as they are.

As you will see from below, we gel with brands who share the same values of excitement and sincerity that we thrive on.

Highly recommended

Having a serious impact on clients is our intrinsic motivation, probably more important to us than running a killer creative empire. Have a look at some testimonials about Firedog.

Our sector positioning

With the Firedog personality and culture, there is a natural selection of brands best suited for our work. The best fit comes from emerging and dynamic brands that are keen to rock the boat, that are keen to make a brave statement.

For example, we are great at crafting design for a younger target audience (Think education and media). Naturally, technology companies love our integrated brand and digital offering.

Even in a perceived traditional sector such as property and construction, we have worked with clients eager to differentiate themselves within their space. We have worked in financial services too – though, when you look closely, it’s mostly niche operations with contrarian values.

We know what kind of cultural fit doesn’t work with us. Conservative, ‘vanilla’ brands wanting more of the same. It’s just not us. Firedog believes in putting our neck out, for living a little, for being bold. It may not be the most profitable line in agency business – But we are pretty sure you would rather have us legitimately excited about your business.





We made a really quick, cold decision on who to use for the Geotate brand identity … I’ve been very impressed by Firedog’s professionalism, creativity and speed.

Sarah Ward – Global Brand & Advertising Director,
NXP Semiconductors
founded by Philips

From pitch through to final delivery, the Firedog team have combined enthusiasm, absolutely razor sharp creative skills and fantastic audience understanding. The BBC Blast brand they have developed has delivered beyond our expectations and is absolutely on target with wider BBC strategy. I look forward to the opportunity to work with all the Firedog team again, but have to say that, in Cliff Boobyer, they have one of the most insightful and intelligent creative directors that I’ve come across in many years.

Adam Powers – Head of Design, Factual & Learning BBC








Thank you for helping us bring our vision for BBC Headroom to life, the brand tone and feel for a campaign of this nature is vital in getting our audiences to engage. The Firedog team ooze creativity and were an pleasure to work with!

Lorna Palmer, Project Manager – BBC Visual,
Factual and Learning

Firedog took a fresh approach to our business and created an identity that is distinctive in our industry. Firedog was generous in giving us many creative options to review. This enabled us to arrive at a design which truly reflects our firm.

Toby Wyles –
Managing Partner
Vitruvian Partners









Firedog really engaged with the brief … They understood the need to create an identity that was eye-catching, modern … Their ideas were fresh and exciting, creating a strong brand look and feel that gives us stands out from other events … They have a wonderful client-focussed attitude and are very driven in producing high-quality work.

Pamela Shorney -
Marketing Manager
Barnardo’s

Firedog were the only agency we saw who were able to visualise the creative potential for what can typically be a very dry financial document. This, combined with the approachable and friendly nature of the team was a sure sign that Firedog was the agency to pick … Firedog have now produced three annual reports for Sportingbet, the last of which has been considered by our investors and board of directors alike as the best Sportingbet Annual Report ever.

Lisa Caswell – Internal Communications Manager Sportingbet Plc











I have been so impressed with Firedog’s creative excellence and unwavering commitment to our project. We have encountered some unusual requirements while illustrating the breadth of show personalities of so many individual talents on BBC Radio 6Music, all of which Firedog have welcomed and answered with brightness, energy and flair. The journey from pitch through to final design delivery has been an exemplary creative collaboration. Firedog has delivered us a work of art for each of our presenters, which we are very proud to be going live with soon.

Suzy Hogg – Senior Designer, Indy Projects BBC A&M&M UX&D





















We didn’t hesitate to commission Firedog after seeing their pitch creative. They had clearly done their research on our competitors and their creativity for our UI was dynamic, accessible and unique – exactly what we were after. We’ve been extremely pleased with the results and Firedog’s professional attitude and quality service ensured the project ran smoothly throughout. We are keen to work with the team again on upcoming projects and I would highly recommend them.

Derek Lockwood – Project Manager Gamma Telecom

From the first, we were impressed by Firedog and how quickly they got to understand who we were … The new look and feel they developed for us and the resulting guidelines have enabled us to take our marketing to another level. The results really are fantastic and it’s great seeing it appear upon everything from newspaper ads and posters to the website and backs of buses.

Simone Davies, Director of Marketing and Communications – Lewisham College

Firedog have worked with us over the last year on various initiatives and we have found them to be inventive in their concepts, meticulous and tenacious in their approach, excellent communicators throughout the process and they deliver on time. When we first worked with Firedog, they didn’t know much about our industry but have embraced it, having researched, read and ultimately gained a great understanding of our product, service and most importantly our customers.

Niki Gifford – Marketing Director Stanhope Plc

We have seen at first hand how Firedog combine superb creativity and ideas for effective communication with client-centred professionalism. The challenge of our project was that we had to meet the requirements of 3 separate government departments, as well as teachers and children. The firedog team did not disappoint and we were able to produce an effective, ground-breaking 3D cartoon and teacher’s tutorial on time, on budget and to great affect. I would strongly recommend their services to others.

Stephen Carrick-Davies – Childnet International

Working with Firedog on our website redesign, we knew we were in very very capable hands. Their team immediately ‘got it’ in terms of what we wanted. They quickly produced 3 slick options, and went the extra mile to incorporate our suggestions for changes. Along the way they also gave us some fascinating insights into the theory of how colours and images mix best; as a commercial academic publisher we were impressed!

David Babington-Smith – Managing Director  Epigeum

This new, powerful look & feel provides us the perfect platform to compete against well established names, despite often being a fraction of their size. Firedog was exemplary not just in the brief handling, conceptual development and completed design, but also in the account handling and execution. I would recommend them without hesitation to any organisation wishing to embark on any creative project.

Karen Jenkins – Head of Marketing Communications Geo Networks Limited