PriceRunner | Brand identity

Brand identity


Digital brand identity for a fast growing and well known product price comparison website

Imperial College | Hub HTML5 app

Hub HTML5 app

Imperial College

The design of a fully responsive HTML5 based web application, geared at providing students with centralised information, access to programme teams and a space to collaborate.

The BHA | Responsive website design and build

Responsive website design and build


A website design and build for horse racing's governing body

BBC | Digital identity assets

Digital identity assets


In support of the BBC Brand, we were briefed on forming an extended digital identity with the creation of an asset library | Brand Identity

Brand Identity

A urban identity created for a very cool music technology business, geared to selling the best in digital and electronic music

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Rocudo | Brand Identity

Brand Identity


A moody identity created for an awesome piece of music technology

Digital Branding

No, it’s not about the design of websites. Digital branding is the traditional application of branding theory to the 21st century popular medium that we all know and love.

Both our branding and digital branding projects begin with similar stages. They both start with strategy and research, leading to brand icon design (logo) followed by the visual look-and-feel creation; coupled with strategic messaging (hard hitting copy). With the subsequent stages in digital branding, the client’s business has a natural bias to digital delivery. Think technology companies, or one of our largest clients, the BBC. We’re pretty sure that within ten years, all businesses will market this way.

Strategic digital thinking

With digital branding, our strategic concerns are about building brand equity through digital platforms – starting simply with your business positioning and your web architecture but then leading into elements such as the ubiquitous Social Networking mantra, digital publicity content and how to seed your brand message.

Digital identities

When it comes to the brand design, our intent is to create an identity that is geared for digital delivery. It doesn’t mean it’s glossed up to death circa Web 2.0 – rather, it’s designed to render well online: At small sizes, such as a favicon, as a channel endorsement, as an animated identity sting. Unlike cramming a brand designed offline into your technical needs – our idents are created, from scratch, fit for purpose.

Digital look-and-feel

The look-and-feel stage with digital branding concerns your interface to the world. Think of it as the Apple Mac experience when using an iPhone. It has a certain aesthetic and a visual brand feel. It may be your software interface or your international online portal. Not too long ago, you either had your brand agency busk a design for this or your digital agency would put something together, but overlook your key value proposition. This is where the Firedog creative product dominates the field.

Digital delivery

From this initial phase, we talk about deliverables. They are always different for every client. We often put together digital guidelines or we may collaborate with your development partner to complete the project. You might also want us to take care of the delivery, which also fits within our capabilities. Have a look at our digital capabilities for more information.


Of Firedog branding projects

Where the design of the online visual identity plays the lead role in application of the brand language.