With digital branding, our strategic concerns are about building brand equity through digital platforms – starting simply with your business positioning and your web architecture but then leading into elements such as the ubiquitous Social Networking mantra, digital publicity content and how to seed your brand message.
When it comes to the brand design, our intent is to create an identity that is geared for digital delivery. It doesn’t mean it’s glossed up to death circa Web 2.0 – rather, it’s designed to render well online: At small sizes, such as a favicon, as a channel endorsement, as an animated identity sting. Unlike cramming a brand designed offline into your technical needs – our idents are created, from scratch, fit for purpose.
The look-and-feel stage with digital branding concerns your interface to the world. Think of it as the Apple Mac experience when using an iPhone. It has a certain aesthetic and a visual brand feel. It may be your software interface or your international online portal. Not too long ago, you either had your brand agency busk a design for this or your digital agency would put something together, but overlook your key value proposition. This is where the Firedog creative product dominates the field.
From this initial phase, we talk about deliverables. They are always different for every client. We often put together digital guidelines or we may collaborate with your development partner to complete the project. You might also want us to take care of the delivery, which also fits within our capabilities. Have a look at our digital capabilities for more information.
Of Firedog branding projects
Where the design of the online visual identity plays the lead role in application of the brand language.