The publication combines clean white space with spot varnished bespoke imagery. The images form a narrative across the base of the publication, painting a picture of AOC The clean layouts contain both the industrial and human sides to the corporate message. A key part of the publication was to communicate the values behind the Saudi culture. We created charts and diagrams to convey geography and sociology. The final 48 page publication blends a cohesive corporate communication with a striking supporting image suite. All content for the brochure was carefully wet proofed - A process whereby all print colours can be measured as if coming straight off the press - By using a proofing press.