The client
Long standing client, Aramco Overseas Company B.V. (AOC) is a subsidiary of the Saudi Arabian Oil Company (Saudi Aramco), based in The Hague, the Netherlands.
The work
Design for print • Image generation • Layout and charting
The brief
Following several successful projects for AOC, we were asked to redevelop their existing corporate brochure which would go out to anyone with an interest in the company. The brochure was to become the flagship publication and would need to be a platform for the businesses global operations.
The solution
We worked together with the client on developing a comprehensive pagination plan, which enabled the communication of a wide breadth of content. Firedog developed a collage illustration style after discovering the client had many photographic assets from all over the world at their disposal. The style allowed for photos to be sourced from a broad range of sources and whilst introducing the corporate colour palette. The visually striking illustrations were balanced against clean, simple typography and well structured layouts. The brochure also contained a section on the geography and region of Saudi Arabia, with charts and graphs communicating the culture behind the global business.
The results
The brochure has been well received from both within and outside the business and has raised the profile of the AOC across the globe.
