The client
Long standing client, Aramco Overseas Company B.V. (AOC) is a subsidiary of the Saudi Arabian Oil Company (Saudi Aramco), based in The Hague, the Netherlands.
The work
Design for print • Image generation • Strategy and page planning
The brief
Aramco Overseas Company prides itself on being akin to a family (which is understandable given that some employees stay with the company for 35 years!) and one aspect of this is that many ex-employees keep in touch. We have been commissioned to create a series of publications designed to communicate to a wide audience formed of diverse readers – from retirees to graduates.
The solution
With Alaela, the magazine created for the business’s retirees, we produced the magazine using a selection of content straight from the retirees themselves. The magazine needed to take a big step away from the corporate communications in look and feel, whilst being flexible enough to work with incredibly varied imagery and content. Firedog created this flexibility by utilising more editorial devices, varying layouts and typographic styles. The dynamic usage of imagery and type keeps each article looking fresh. The same approach has been applied to the sister publication, Diwan, which is aimed at graduates first engaging with Aramco. With Diwan, the content comes from staff within Aramco and also from graduates gaining work experience. The whole feel is that of a journal – Both informal and informative.
The results
The publications, which were initially created as a once off, have become highly valuable to the readers. This has allowed us to up the frequency so that we are currently releasing two versions of each every year.
