The headroom brand is rendered in a semi formal cut serif italic, which is accessible yet somewhat respected. A person sits within a typical british landscape, the graphics indicating all the issues that may trouble the modern mind. The guidelines show the look and feel adapted to the online environment. Included in the project, a full set of guidelines enabled the internal BBC team to extend the project. We allowed for a suite of imagery to support the brand communications. The primary brand device ensured that the campaign and branding tied together successfully. The unique and simple graphic language ensures standout amongst an often frenetic marketing environment.