BMG Europe

Who was the client

BMG Europe / The Princes Trust / Sotheby’s.


The work

Branding • Design for print • Event design

The brief

Full event branding and collateral for Elvis inspired fashion show and Sotheby’s auction in aid of The Prince’s Trust.

The solution

The event, in late 2003, was part of the 50 year celebration of Elvis Presley’s music and aimed to assist the release of the ‘Best of Elvis’ double CD compilation. 16 of the world’s top designers were tasked with designing an Elvis inspired outfit.

These outfits were then modeled in the fashion show which were then auctioned by Sotheby’s in aid of The Prince’s Trust charity. Event collateral included branding, catalogue design, invitations, posters, menus and the brochure. The event was over-subscribed and thousands of Pounds was raised for the charity on the night.

The results

On the strength of our delivery, Firedog was further commissioned to produce an ecard for BMG Records to launch the double CD compilation.

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