An initial audit was carried out across the BHA website. This included UI/UX, navigation and aesthetics Extensive planning of the site was carried out in collaboration with the BHA. The previous site had become bloated over time and a full restructure was essential Interactive wireframes were produced, covering every single page in the site build. This enabled the number of user testing sessions to maximise usability Sector research was carried out to establish functionality requirements and to ascertain gaps in information that was not highlighted in stakeholder research We extensively explored early concepts in development, typography, colour schemes and iconography Interactive wireframes were produced, covering every single page in the site build. This maximised usability for the number of user testing sessions The BHA website is extensive; it contains information for industry insiders, punters and first time race-goers alike. The site is authoritive, progressive and simple to use, reflecting the aims of the BHA The navigation allows advanced users to directly access content  in the menu structure without extensive clicks As a portal for information from disqualified jockeys to racecourse locations, the site needs to be easy to use in all situations. Here, we can see how easy it is to locate your nearest racecourse The BHA racecards are served via API and are the most detailed and thoroughly scrutinised in the market. Information is readily available as well as easy to browse on mobiles and tablets We developed a print friendly page for the racecards pages. This meant that users were able to take racecards with them if they didn’t have a mobile device. Another feature of the site was its extensive archive of news A new feature of the site was the ability to find out detailed information on horses, jockeys and trainers. These sections are heavily API-driven and provide the worldwide racing community with unparalleled data The resource centre is frequently used by industry insiders. The content of the section covers licence downloads for jockeys to renew their permits, right through to setting up a racecourse guide. This section therefore had to be easy to browse both on the move and on desktop format We revisited the methodology behind BHA Press Releases, Mailchimp was used to manage complex mailing lists with advanced segmentation