Strategy • Wireframing • Responsive website design and build • API technologies • Mobile
The BHA wanted to be recognised as the first port of call for any horse racing query. The site had to be easily navigable for people inside the racing industry, the ordinary punter and those who are entirely new to racing.
With pages and links sporadically added over time, the BHA site had become bloated and difficult to navigate. Starting the build from scratch, we implemented a sense of hierarchy. The navigation bar is now clearly split into five main sections, allowing for a more compartmentalised and rigid structure. Horses, jockeys and trainers now form new sections within the website, which makes it easier to find relevant information.
As horseracing is an outdoors sport, we ensured that information is easily accessible on the move. We built a mobile first website which gives access to information in seconds, as there are no large images.
We worked with the BHA development team on creating custom algorithms for search and a brand new API. This ensures that the new site is incredibly intuitive and mobile, as well as featuring integral search.
The BHA’s chief executive, Paul Bittar, has expressed his delight at the new brand and site, and the Racing Post has written a glowing review. Although there is actually more data on each page than on the existing site, information is now displayed in a concise, structured way. This makes the site highly navigable for all target audiences.