Channel Four

Who was the client

Channel Four is the well known UK TV channel owned and operated by the Channel Four Television Corporation, a public body established in 1990, coming into operation in 1993.

At-the-races-header

The work

Branding • Advertising • Website


The brief

Firedog was requested to absorb the existing suite of advertising produced for attheraces which was disparate and visually disconnected. A full set of advertising guidelines for all the advertising channels was required.


The solution

We produced a 48 page document outlining best practice design principles which covered offline media such as press advertising, ambient media and sports hoardings. Online branding rules also applied to television advertising stings, inserts, footers and web recommendations. The positioning statement was also rationalised and made somewhat clearer and concise.


The results

The guidelines aided the internal team to be able to clearly communicate the brand look and feel across a wide remit – With confidence and clarity.


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