Customer Value Group

Who was the client

Rel Technologies re-branded to The Customer Value Group (CVG).

Customer-Value-Group-header

The work

Branding • Stationery • Website


The brief

Firedog was required to quickly and effectively re-brand REL-Technologies – A financial services company – due to the recent acquisition of REL Consultancy by The Hacket Group in the US. Firedog’s remit extended to: Brand strategy & naming the consultancy • New core identity • New visual look & feel • Website design • Office signage


The solution

The new identity we created for CVG is strategically relevant as upon closer inspection one should readily identify a 3D box within the overall icon. This was designed to mimic the objective of CVG as a business due to the fact that they assist large companies in identifying and managing valuable customer relationships.


The results

We developed a strong visual icon for the brand that will eventually become synonymous with CVG and the process of identifying customer value within organisations.


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