Brand strategy • Brand identity • Product strategy and positioning • Guidelines • Online
Ennera started out life as a company called Ibaia, based near San Sabastian in the north of Spain. Firedog were tasked with creating a brand and visual identity which would compete in the global markets, in particular - The UK and the USA. The alternative and sustainable energy sector is in its infancy. This means that there are many suppliers who have less than adequate product and service offerings. The key point of difference behind Ennera is the approach of the business – Bringing big business methodologies and practices to a young market. The brand had to convey properties of both excitement and establishment.
Firedog undertook a great deal of research understanding the origins behind the business. The brand identity is informed by both Spanish medieval iconography and representations of the natural elements. The three abstracted shapes of the brand represent these natural elements – Which also happen to also outline the renewable energy products in the long term business plan formed by Ennera (Solar, Wind and Water). The supporting look and feel, colour and imagery pay homage to this natural heritage, without getting too distracted by Green cliches. A strong corporate use of white space creates the sophistication required to enable this business to own their category.
Ennera has become one of the fastest growing renewable energy companies, not only concerned with designing and producing products, but also with the development of large scale energy projects. For example, Ennera is undertaking over 60 projects in a single region alone. (Gipuzkoa)