The client
Epigeum. An e-learning publisher of online e-courses for global universities and research institutions backed by the Imperial College, London.
The work
epigeum.com
Strategy • Digital and product positioning • Web design
The brief
After creating a family of e-learning products for Epigeum, Firedog was briefed to redesign the Epigeum website. Epigeum had begun to penetrate international markets (Australia, New Zealand, South Africa) and they needed their website to reflect the international direction of the company and reflect their hi-tech approach to e-learning.
The solution
Epigeum provide online skills courses for higher education. Their e-learning courses are purchased by universities and research institutions to incorporate as part of their e-learning offer, thus Epigeum need to target decision makers at major educational institutions globally. Firedog was briefed to design the look and feel of the Epigeum website to appeal to the core target user and promote the high-quality products available. The new look and feel needed to be top-end, to reassure customers that the e-learning course provider they choose is up-to-date with the latest technologies and in-line with the standards set by top-tier clients such as Imperial College London, Cambridge and Oxford Universities.
The results
Firedog enhanced the corporate website with a bold use of imagery, audio visual elements and brighter, user-friendly colour palette. The new site reflects the long-standing academic tradition of established institutions, with a modern edge. This achieves the necessary stand out in a staid market and gives a truly hi-tech, international feel.
