


Website • Branding • Design for print
Following the brand identity undertaken for the merger, Firedog was tasked with a website design and build kit for Foviance’s online presence.
The site has been built and designed according to the latest in W3C standards. Accessibility and usability was the name of the game, more important than ever as these important web characteristics represent Foviance’s core business.
In order to avoid the “blandness” pitfalls of a fully functional site, Firedog developed an intellectual look and feel applied to the site’s imagery. The images show the process of moving from an unfocused position to one of clarity.
The site has had very favourable feedback within the web community and underpins Foviance’s very successful branding within the market.