Digital strategy • Product positioning • Interface design • Digital assets
To brand create the digital interface for a cloud based telephony management service branded “Horizon”. The product will provide a business’s complete inbound, outbound and PBX telephony control from a single portal interface, reducing the need for on site equipment.
Firedog collaborated closely with Gamma’s project team, working directly with engineers and technicians. Our task was to lead in the construction of software skins via wire-frames provided by the client and bring these to life through an accessible and energized digital interface. We developed a unique and ownable branded portal, designed for channel partners within a reseller model. As the software would often be white labelled, it is crucial that the interface retains it’s own specific look and feel. We developed an asset toolkit covering all front end styles, iconography, typography, numerical and tabular data formats as well as a comprehensive graph and charting style guide.
The product launched with great success at the end of 2011 and Gamma has already signed up more than 500 resellers and channel partners.