Product positioning • Design for print • Messaging
To create a print based sales aid to enable Geo to communicate both their unique product offer and service ethic. We were to work closely with the marketing department on defining the value proposition messages unique to the business and turn this into a flexible and impressive print communication.
Geo has built a reputation as being a results driven telco business. It’s client orientated focus and anti-establishment ethic ensures a network fully aligned to its customers goals. We communicated this proposition by using a combination of striking urban imagery and strong, bold key messages. Geo has always been slightly contrarian in nature, and the design supports this message through bold use of colour, form and content. We developed a flexible brochure and data sheet combination which allowed the sales teams to target sectors specific to their sales goals. The brochure consisted of 24 pages and was supported by a pocket device designed to hold five sector specific four page data sheets.
With the help of refreshed sales communications Geo has continued to grow and by 2010 has increased customers by over 33%.