Strategy • architecture & wireframing • website design & build • digital publishing
While Inition has built up a strong reputation owing to their vast network of cutting-edge technologies, the creative aspect of the company was being overshadowed. Inition’s existing website no longer reflected the expertise, creativity, passion and quality of the brand.
More than a mere technology provider, Inition wanted to be seen as an ideas company. To address this, we decided that the website would be video and image content led. This would communicate the company’s extensive hands-on experience in the realm of technology, for this reason, the homepage centres on a video of their most innovative case study. This addition has instantly made the new website much more interactive and engaging. We have also introduced parallax scrolling and large imagery for this reason. The new tagline “Extraordinary technology. Extraordinary experiences” further complements the bold, simple, yet captivating new look and feel. The site now features thought-leadership articles as well as outlining case studies, driving home the message that Inition is an ideas company as well as a technology provider.
The duration of time spent on the site has already increased by 90%. The number of pages that people engaged with is up by 25%, and the bounce rate is down 25%. Users are spending three times longer on the mobile version of the site, and double the amount of time on their tablets. The new tagline has become a successful entrance point to the site, with click rates for these pages up significantly.