With the brand look and feel under the belt, Firedog was asked to bring the 2009 course guide in line with the new Lewisham College visual brand language.

The solution

Firedog presented three concepts to Lewisham College for redesigning the course guide. One key consideration for the creative team was that with Lewisham College’s high number of students with learning difficulties, the course guide needed to be kept highly accessible. For the introductory section, the College selected a concept that used the arrow devices from the look and feel, blown up to become large bold, areas of colours.

Into this was placed full page imagery of ex- and current students shot on location in a reportage style. The second half of the course guide is the course listings. Firedog was tasked with making this section clearer and easier to navigate. Firedog overhauled the existing system by introducing a tabbed colour system to divide each departments’ courses. This was coupled with a revised icon and key system for the course attributes and laid out on a three – rather than two – column grid structure, resulting in more space for the College to write about their courses. The finishing touch was using different paper stocks as a tactile way of separating the sections.

The results

We have gone on to produce the course guide over a period of three years. The guide has also been supplemented by an adult learning listings publication, which works hand in hand with the course guide.