After winning a five way creative pitch we developed our ideas supported by a subsequent quantitave research program. The brand visual identity comprised of hero imagery and strong bright graphic devices - All linked back to the college brand. The primary brief was about building awareness and confidence behind the identity. We produced a range of graphic applications which carried this visual thrust. The brand had to adapt to both offline and online media as well as above the line and promotions usages. South east London being a bit grey - The identity created instant standout and awareness. The guidelines contained a full set of publication templates so that the inhouse creative team could create print rapidly and with ease. We created an extensive guideline kit so that the college could easily source and utilise local suppliers. The brand visual identity has been applied online and capitalises on the diverse colour palette, which is harnessed for functionality and front end assets.