The client
The Royal Institution is an organisation that has a 209 year history. Known across the world for its involvement in science, it has made scientists such as Michael Faraday household names, been home to 14 Nobel Prize winners and has supported the discovery of 10 chemical elements from the periodic table.
The work
Design for print • Communications collateral
The brief
Firedog is responsible for the entire creative output of the Royal Institution’s communications following a successful pitch in the latter half of 2007. We offer tactical design support coupled with brand stewardship across the institution’s interests. Deliverables include: Design • print production • photography • design support • tuition • tactical and event communications
The solution
The RI, situated in Albemarle Street in the heart of London’s West End, recently undertook a major facelift to the tune of £20 million. Firedog’s strategy is to couple the new look institution with publications that stimulate and engage a dynamic audience. The task at hand is to elevate the venue from a mere scientific institution into a daily destination for a broad spectrum of the public. The key publication for the RI is the ‘What’s on’ guide, a DL brochure featuring upcoming events, which we deliver on a seasonal basis. 2008 sees the further design of Venue Hire, Wedding, General and Educational brochures. In addition to print design, we have also facilitated a number of photoshoots in order to capture and communicate the beauty of their newly refurbished Mayfair premises.
The results
The resulting suite of publications raise the standard of the Royal Institution’s communications, setting the expectations for a contemporary institution with a future orientated vision.
