sportingbet.com/ar2008 and sportingbetplc.com/ar2009/
Design for print • Financial reporting • Microsite • Post production
When we first met with Sportingbet in 2008, Firedog was tasked with creating an easy-to-navigate, slick, stylish online Annual Report with a supporting print version for the financial year 2007/8. Deliverables include: concept • photo-shoot • messaging • web design and build • Flash • print design and production. We then followed up with a 2008/9 report with a new concept around similar content.
2007/8 – The ‘Winning Moments’ concept encapsulates the Sportingbet experience for customers and shareholders alike. To support the ‘Winning Moments’ concept a photoshoot was organised to produce 5 high-quality images to perfectly illustrate each of 5 key messages. We then built the online annual report using HTML/CSS and Flash technologies. The finished product is a super-slick, impressive articulation of a positive financial year which makes it simple for the shareholders to pinpoint the information they need. Special print techniques were implemented to ensure production costs were kept to a minimum whilst retaining a high-quality feel.
2008/9 – After a good year in tough conditions, Sportingbet wanted to document their progress by looking at what drives them and their business. For their ‘It’s All About Sport’ annual report, Firedog produced a concept that pulled out key performance statistics from their year – Rendered in clean and minimal sporting diagrams. By stripping out anything superfluous, the visual language kept the company’s success – and the sport metaphor – at the forefront. In the online annual report, the diagrams came to life, animating to construct and deconstruct as the user navigates their way through the site.
We successfully were commissioned to produce the next annual report in the series.