Wall retail

Who was the client

Wall Luxury Essentials. Wall’s first mail order catalogue was launched in the spring of 1999 and its website followed a year later. The company now has an enthusiastic customer following, mail order and retail, both in the UK and worldwide.


The work

Branding • Design for print • Packaging

The brief

Firedog was commissioned to revist Walls’ brand presence and visual language and provide simulation of how it would appear on garments and signage. Firedog also developed primary brand applications, application forms, electronic business stationery suites, onsite signage, sales material and website.

The solution

Our primary task was to revamp their corporate identity to align with recognised high street brands. We needed to convey their fashion formula based on luxury fibres and hand-finished detail with style and elegance. We then applied the new logo to all brand touch points.

The results


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