Comments on: The shockingly new London 2012 logo. Oh dear.

By: Clifford Boobyer

Clifford Boobyer — Fri, 11 Jul 2008 15:28:29 +0000

Each to their own James, thanks for the comment.

By: James

James — Sat, 05 Jul 2008 02:08:01 +0000

you fools.

What a load of tripe. This logo is fantastic, groundbreaking and perhaps a turning point for identities on a global scale. The Juno Design logo you referenced is weak, safe and boring in comparison. It’s just like every other logo for the olympics, at least wolff olins have created a distinctive icon for the games. They have created something much bigger. This identity has both energy & excitement, much more than that done before ribbon logo could ever hope to have.

The design world ridiculed this logo at first, any applications I have seen of this logo recently have blown me away, they are strong, iconic & memorable.

By: Tobi Laniyan

Tobi Laniyan — Mon, 03 Mar 2008 10:21:25 +0000

Well I think everyone can get a design wrong along the line but it even took me a while to understand what it was!

I went to a lecture where Michael Wolff when asked about the Logo said he doesn’t totally agree with the design but he agrees with its message. I think that they could have made it more engaging to the public and not seem to everyone like a “I can do that logo” and for them to say “O where not going to change it” even when there were Facebook groups, people getting epileptic seizures, talks! etc

I really hope that they change it along the lines of that it is suppose to be a people’s logo and we should have a logo that were proud of!

Not everyone, clients or audiences will always like your design so just like
Paul Lavoie (Taxi) said “If you don’t get enough NOs in your life then you should be worried”

By: Eamon

Eamon — Sun, 17 Feb 2008 23:24:06 +0000

the logo is bizarre

By: Matt Revell

Matt Revell — Thu, 07 Feb 2008 03:52:52 +0000

Graffiti’s been around for years, now it’s the kids chance to say how it is. this logo has vitality and a city feel. people want a mark and don’t fall for grace anymore. Although i guess it does look like a crashed audi at first.
they have taken the easy exit but i havn’t seen a better try anywhere.

By: Maurizio Vinci

Maurizio Vinci — Wed, 11 Jul 2007 16:07:37 +0000

I think the only strategy is to show that the design doesn’t count at all and in the opposite way people are gonna speak about that even if there is no design. This new logo has impact is recognizable and memorable. Watzlawick was right: “It is NOT possible not to communicate”. Very successful agency!!! By the way, I would have done better with only 200 Pound.

By: minxlj

minxlj — Wed, 04 Jul 2007 11:46:53 +0000

I agree – engaging the audience on a project of this size is critical. The project was poorly executed even BEFORE the whole thing about the motion graphics causing people epileptic seizures. THAT was a truly terrible error, one that they really should have thought about beforehand.

My review of the 2012 logo is here: http://minxlj.tumblr.com/post/2921361

By: Clifford Boobyer

Clifford Boobyer — Wed, 06 Jun 2007 08:04:21 +0000

Shitsandwich. What a name! Thanks for the comments all, I see that there is an uprising on the horizon. Maybe we should all protest by stirring our tea in the opposite direction – that’ll have them.

By: JDavid

JDavid — Wed, 06 Jun 2007 02:59:19 +0000

Very interesting post - insightful to hear the perspective an informed commenter on the matter. This blog has got a couple of harshly critical, but really quite funny modifications of the logo in its comments ... would you include as a third rule, considering how easily a logo can be parodied?! It's hard, for example, to imagine parodying the original - mind you, since the original isn't rubbish, it's also hard to see why anyone would want to ...

By: Londra 2012, la rivolta dei blog.

Londra 2012, la rivolta dei blog. — Tue, 05 Jun 2007 16:49:20 +0000

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By: Mike

Mike — Tue, 05 Jun 2007 13:56:09 +0000

Yeah man, I was absolutely horrified when I saw that logo design on news last night…
and then they said “comes in a variety of colours” bwahaha what a joke…

By: John A Thomson

John A Thomson — Tue, 05 Jun 2007 11:15:03 +0000

Glad to see my impressions are the same as some else that knows what they are about. The earlier logo is so much better and builds upon the very successful Olympic branding. The dog’s dinner does nothing for anyone, well except the numpties who were paid loads of money to produce it.

By: Jennifer

Jennifer — Tue, 05 Jun 2007 10:29:44 +0000

Dire… absolutely dire. My first reaction was ‘good lord, have I been beamed back to the ’80s?’. As a designer turned account director, I found the logotype very disturbing. Surely there must be some concept behind this, given it’s coming out of Wolf Olins. I did some digging and found the promotional video on the London 2012 website… it was surprisingly inspiring (given the logo’s initial impression) and gave some sense to the 2012 logo. Unfortunately, tho, the promo can’t tag alongside the logo everywhere it goes, like a sidecar. How sad… are we stuck with it?