And it’s not even a product in development… I’ve only just woke up to the fact that the iPhone 4 retina display carries a resolution of 326ppi (That’s pixels per inch).Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky
January 2012

A bit mouldy by now, but worth a fair wad?
Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky
December 2011
We recently published a 28 page Firedog Black and White paper – Entitled the “Art of equity”. The lead article looks at the relationship between creativity and business equity, via focussing on Apple’s Steve Jobs – Written a short while before he passed away. Have a look at the article below, which is included in full.First, we would just like to add that we have been bowled over by the world’s admiration of Steve Jobs following his log off from planet earth. We’ve (Ok, just me) have always had a tricky relationship with this design icon. By all intents and purposes, as a designer, I should be right up their with my brethren holding a light to this amazing man.
But I’ve always wanted to be a little different, I guess – And have fought using Apple products as much as I could – Based purely on the logic of not being associated with others. That was until the iPhone, which for the first time, completely destroyed the competitive landscape. Not using this fine Apple product started to, quite unlike before, question your very intelligence behind your choice as a consumer.
Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky
October 2011
Apple have represented creative perfection for a very long while now. However, how much of their brand ethics have contributed to their success? And if that’s what it takes, should we be in adoration, or more likely, a bit concerned. As a consumer of technology – I’ve always had a problem with the way that they’ve treated me: Like a daft little kid that needs to be controlled and manipulated into their way of working.
Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky
May 2011
I’ve recently noticed a lot of quotes in magazines on how creative and inventive people come up with good ideas. Actually, not how they come up with ideas – But rather how they follow a process which enables the formation of a good idea as an end result.
Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky
April 2011