Did you know? Digital surpasses print in resolution, for the first time


Visionary technology from MicroOLEDAnd it’s not even a product in development… I’ve only just woke up to the fact that the iPhone 4 retina display carries a resolution of 326ppi (That’s pixels per inch).

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


31

January 2012


Any portfolio in a storm


The Virgin Mary Cheese Sandwich

A bit mouldy by now, but worth a fair wad?

An object – any object – has value if enough people desire it, which is why in 2004 a decade-old toasted cheese sandwich bearing the image of the Virgin Mary sold for $28,000 on eBay.

Discovering value in unexpected places can be the key to effective branding too, where little nuggets of corporate value can be finessed into something memorable, and of magnitude.

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


12

December 2011


A Firedog semi-tribute : Apple’s old master turned business into an art form


Steve Jobs old parking signWe recently published a 28 page Firedog Black and White paper – Entitled the “Art of equity”. The lead article looks at the relationship between creativity and business equity, via focussing on Apple’s Steve Jobs – Written a short while before he passed away. Have a look at the article below, which is included in full.

First, we would just like to add that we have been bowled over by the world’s admiration of Steve Jobs following his log off from planet earth. We’ve (Ok, just me) have always had a tricky relationship with this design icon. By all intents and purposes, as a designer, I should be right up their with my brethren holding a light to this amazing man.

But I’ve always wanted to be a little different, I guess – And have fought using Apple products as much as I could – Based purely on the logic of not being associated with others. That was until the iPhone, which for the first time, completely destroyed the competitive landscape. Not using this fine Apple product started to, quite unlike before, question your very intelligence behind your choice as a consumer.

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


7

October 2011


Apple may make some nice kit – but they're not very nice people


Apple have represented creative perfection for a very long while now. However, how much of their brand ethics have contributed to their success? And if that’s what it takes, should we be in adoration, or more likely, a bit concerned. As a consumer of technology – I’ve always had a problem with the way that they’ve treated me: Like a daft little kid that needs to be controlled and manipulated into their way of working.

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


10

May 2011


How to get a head start on a great idea


Idea iconI’ve recently noticed a lot of quotes in magazines on how creative and inventive people come up with good ideas. Actually, not how they come up with ideas – But rather how they follow a process which enables the formation of a good idea as an end result.

Clifford Boobyer

Managing and Creative Director, digital music nut, traditional pen and paper fan yet loves all things clickaty blinky


20

April 2011



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