Bouygues UK – showcasing innovative and sustainable construction

Here at Firedog, we have been working away on the new Bouygues UK brand visual identity & website which is now live.

Take a look at www.bouygues-uk.com

Bouygues UK are the UK arm of Bouygues, a French construction company, full of French flair and passion. Our brief was to create greater brand awareness, communicate the company’s core capabilities, demonstrate their diverse portfolio, create synergy with the parent brand whilst retailing a strong individual identity and change the perception of Bouygues UK within the marketplace. Bouygues UK are more than equal to their bigger competitors but awareness of the brand did not reflect this.