Cool brand naming

On my bike this morning, I had the pleasure of being almost run over by a very clever company truck. Let’s face it, if you are going to die on London’s manic roads, there’s nothing worse than being squashed by an unattractive, dirty, unbranded white van. Why I say clever is really down to the company name. It’s a refrigirated delivery and logistics company called… wait for it…

COOL, CALM AND COLLECTED.

Now, I reckon that’s one of the smartest names I’ve seen. Knock me over anyday.