Baby I’m Yours – Breakbot video

Need to share this sexy animation – the music video for Breakbot, ‘Baby I’m Yours’ (2010). Designed by Irina Dakeva at WIZZ, it must have been a labour of love as it’s composed of over 2000 hand painted watercolor images and 2D animations – rotoscoped and shot in 5D for optimum quality.  Slick and stunning result!

Bouygues UK – showcasing innovative and sustainable construction

Here at Firedog, we have been working away on the new Bouygues UK brand visual identity & website which is now live.

Take a look at www.bouygues-uk.com

Bouygues UK are the UK arm of Bouygues, a French construction company, full of French flair and passion. Our brief was to create greater brand awareness, communicate the company’s core capabilities, demonstrate their diverse portfolio, create synergy with the parent brand whilst retailing a strong individual identity and change the perception of Bouygues UK within the marketplace. Bouygues UK are more than equal to their bigger competitors but awareness of the brand did not reflect this.

Xmas creative quiz

It’s the time of year for catching up, being festive and getting a bit competitive.

There’s no better way to test your knowledge than by organising your very own pub quiz – it’ll keep you all entertained (or struggling for answers) for hours! We’ve provided the questions and answers, you just need to provide pens, paper and a few festive treats.

You can download our quiz PDF here.

To find out the answers click to the next page of this blog post.

Her Magesty’s letter to Santa intercepted in Shoreditch!

One of our team spotted a gold plated Royal mail van hurtling northbound up Kingsland Road. Fluttering behind the fleeting vehicle, a fancy envelope fell upon the ground, right in front of our intrepid firedogger.

The pristine laid cotton paper envelope was sneakily opened and behold, within lay our Majesty’s seasonal plea:

PriceRunner – New digital brand identity

During the second half of the year, Firedog has been excitedly working away on the PriceRunner brand refresh. The refreshed visual identity, logo and website header is the first brand refresh in the company’s 12 year history and went live at the end of November.

The refresh was influenced by softening the brand image, as research states that many people do not trust shopping comparison sites and frequently confuse them with the financial comparison sites that spend large budgets on advertising campaigns.