The early concepts featured just natural environments combined with silhouettes. We later decided to introduce urban structural elements to contrast with the human portraits.
Firedog has worked together with the Barbican to produce a series of above the line campaigns designed to communicate the Barbican’s classical music offering.
We were required to express classical music in a new, exciting way that conveys the emotional experience of attending a concert. Clearly, experiencing this genre of music in all it’s three dimensional and multi-instrumental form, is very thought provoking. Previous marketing efforts lacked punch and did not provide enough of an emotional narrative to what it may be like to experience a live classical musical experience.
We deliberately worked with real people - either friends of Firedog or the Barbican Center.
Firedog partnered with the Barbican over a four year period, producing a number of campaigns.
The extensive placement of media on the Tube combined with the broad use of varying assets created a recognisable and striking campaign.
The assets are combined with key copy and utilised across all print and ambient media.