We used the metaphor of sea adventure as a parallel to the experience of browsing the internet.
The media required needed to be distributed by an online channel and also by DVD. The learnings were to be conveyed in an interesting format that would encourage active engagement from the young audience. Firedog set about creating a wonderful and imaginative environment for a group of protagonist friends and their adventures. Loosely based on a ‘steam-punk’ pirate theme, Kara, Winston and their robotic monkey sidekick, Cookie, travel the high seas in search of treasure. We used the metaphor of sea adventure as a parallel to the experience of browsing the internet. Seas become the web, islands become sites and apps and games become treasure.