The download arrow becomes the backbone of the DJ Download brand.
Firedog developed the branding, website front-end design, primary branding applications, marketing brochure, advertising and a set of watertight brand guidelines for the global launch of the music technology brand. Our branding was created to reflect street culture. The DJ Download logotype was designed with the view to being a clear, bold and contemporary design with the download arrow being the backbone of the DJ Download brand. DJD own this visual treatment and have created instant visual recognition for their brand by the consistent application of the visual identity. DJ Download are experiencing strong sales in spite of the fact that they were late to market. After a number of years performing at a steady growth, the brand was acquired by Juno Records for an undisclosed sum.