There are similar systems out there, but what made this one unique is its simplicity.
Freedman have created a cloud based, global collaboration system whereby multiple and diverse marketing teams can more easily communicate with each other, in the production of advertising campaigns across the globe. The software needed naming, positioning, a digital brand and a website to build brand awareness and reach. Extensive research undertaken by Firedog made it clear that there were similar systems out there, but what made this one unique is its simplicity. It allows the user to control the way that the system works rather than the other way round.