A cutting-edge technology has been developed by Geotate, an innovation unit of NXP that’s set to revolutionise the location tagging of digital images.
The technology instantly captures geographic data when an image is shot, and automatically pins it to a map thereby creating the geotag. Firedog were tasked with creating the full brand identity and communication material for Geotate’s global launch at the international PMA show in Las Vegas in March 2008. Firedog created an identity using striking pin iconography – a visual representation of a geotag pinning down digital information to a geographic point. It also speaks the language of tagging digital content online, with a rich tri-colour palette that creates considerable stand out.