The final brand look and feel is a visually stimulating representation of the values; Trust, Reliability, Timing, Skill and Quality. Corporate guidelines were produced and the visual look and feel applied to a full stationery suite (print and digital), corporate collateral, digital templates, advertising and a fresh and engaging corporate website. The result is a unique, up-to-date and distinctive brand which truly stands out from the competition. The rebrand has helped Harneys to expand across the globe with new offices in Asia and Brazil.
As part of a wider branding project Firedog were tasked to redesign Harneys’ corporate website, in keeping with the new proposition and visual look & feel. As it is a key touchpoint for the brand we designed a fresh and engaging corporate website, using the sophisticated brand elements created by Firedog as part of the global brand development. First steps were content planning, including comprehensive architecture and wireframes to ensure optimum usability for the site. We then designed key template pages, incorporating all brand elements, key brand messaging, dynamic trail visual and bespoke imagery, all created by Firedog, and supplied the layered PSD files to Harneys’ development team. The results are a clear, sophisticated and visually stimulating online articulation of the Harneys brand and service which appeals perfectly to the high net worth individuals and corporations they represent.