Think of icould as a new take on career advice, using community based web 2.0 broadcast video.
The primary icould brand application features an online resource which contains a library of 3000 career stories from the UK workforce, filmed with high production values and broadcast to the icould web audience. Think of icould as a new take on career advice, using community based web 2.0 broadcast video. Firedog was tasked with the creation of a fresh, dynamic brand that appealed not only to a youth audience, but also to anyone seeking alternative career advice. As the icould brand proposition is “Real Stories, Real People”; it was important for us to create an accessible and honest look and feel that is not patronising in any form. The brand needed to address two primary audiences namely; the people telling their career stories and secondly the people absorbing the stories and making connections with their own circumstances.