Develop the existing marque whilst retaining 8 year’s of equity built up in the original marque • Apply new branding across sub-brands whilst creating a consistent LP look & feel • Create look & feel guidelines so that in-house designers can work within parameters. We contemporised the identity and designed a monogram that would be consistently applied across the series of sub-brands. We created an upmarket ‘luxury brand’ feel by replicating the LP monogram similar to upmarket fashion branding. We then created a series of five designs for each one of the sub-brands handled by Londonparties. The new branding has been applied across the all company touch-points including websites, T-shirts, matches, wallpapers etc.
Social network website
Firedog was responsible for designing the original www.londonparties.co.uk social networking portal which first introduced the concept of social networking within the nightclub/entertainment sector in March 2006. Based on the highly successful uptake of the first portal, the NHE Group commissioned Firedog in May 2007 to design and build their refreshed Web 2.0 social networking portal.