A new positioning was chosen which allowed us to capitalise on the play on words - in this case; From all angles.
SavillsIM wanted to escalate their online brand equity and commissioned Firedog to help develop a new unique positioning.
This was to be followed by a full brand refresh and revitalised communications and visual identity. The SavillsIM brand stands for so much more than bricks and mortar and the new positioning needed to communicate this promise.
Early conceptual development emphasised the brand narrative by expressing three dimensions and architectural form.
The images contained a mixed blue gradient which linked in back to the SavillsIM brand.
The imagery and brand device are combined with dynamic structured shapes which creates a formal yet somewhat contemporary feel.
We created a suite of direct sales and communications materials, combined with a series of custom infographics.
We have developed a supporting international PR campaign to raise visibility and awareness. Search online for Dynamic Cities.
The extended colour palette allowed us to combine the formal blues with more unexpected complimentary colours.