Firedog was briefed on the client's quest to rid the world of ‘spin’.
The founders of Unspun set out to create a communications agency based on their belief that honesty and authenticity deliver the best results. In their quest to rid the world of ‘spin’, Firedog was approached to produce a brand that reflected that ethos. Ensuring memorability and immediate brand positioning, Firedog’s playful ‘spider’ identity sat perfectly with the client’s against-the-grain approach. Removed from its web and stripped of ‘spin’, the spider logo appears in vibrant block colours aside clean typography and straight-talking copy.