Vitruvian have grown dynamically, from a start up of three to a respected equity business where the first fund created by the business closed at 925 million Euros.
The founders of Vitruvian wanted to express the importance of maintaining a synergy between their management team’s entrepreneurial spirit and the financial institutions involved within the deal making processes. The brand identity and subsequent visual strategy had to reflect and underpin these core principles. Firedog developed a suite of key messages that were based on concept of “A Perfect Balance”. These in turn were supported by associated brand imagery.