Brand identity

London Offshore Consultants (LOC)

A vibrant, flexible brand identity created for the world's largest marine engineering consultancy.

London Offshore Consultants (LOC) is an independent marine and engineering consultancy and survey organisation. The business, founded in London in 1979, has over 30 offices across the world, staffed by over 400 professionally qualified personnel. Our work for LOC extended to global qualitative and quantitative research, developing a strategic framework, primary brand identity, business unit branding, visual identity themes, print and digital advertising and communications design, brochures and print, website design, tactical support and brand and spirit guidelines.

The brand mark existed already, and research showed that the icon was quite popular and unique. So we built further brand equity beyond the mark with a striking visual mnemonic.
The visual identity creates a very striking aesthetic and delivers against the brief perfectly.
We used research findings and strategic insights to develop a unified global brand positioning.
The research was followed up with a comprehensive strategic framework, which allowed for an accurate brand positioning.
The task of unifying diverse cultures across the world behind a single rallying standard became the core remit behind the branding process.
With more than 250 respondents from across the globe, we were able to deeply analyse current perceptions around the brand.
Our visual identity look and feel concept became inspired by the idea of global connectivity mashed up with a contemporary nautical twist.
The graphic system is supported by abstract horizon based seascapes which create a calm backdrop to the overlapping shapes.
The graphic device within the visual identity can be used in a variety of formats, whether full bleed or as a little cropped vignette.
Imagery and graphic devices interact in a system which is both random, yet controlled at the same time.
Longitude retained all the principals of the LOC identity and this has been applied to both offline and online communications.
The brand identity was also applied to a sister business, Longitude Engineering, with an adaptation of colour palette and imagery.

The visual identity creates a very striking aesthetic and delivers against the brief perfectly.

A visual identity oceans apart from its competition.

The incumbent brand identity lacked any visual thread and thus it felt incoherent and diluted. Our remit was to create a flexible engineering brand identity which could unify the various operating units and regions under one cohesive identity. Following the rebrand, we were to create a set of communications, as well as a new website for the group business. The brand needed to also adapt to the sister business, Longitude Engineering.

We used research findings and strategic insights to develop a unified global brand positioning.
The research was followed up with a comprehensive strategic framework, which allowed for an accurate brand positioning.
The task of unifying diverse cultures across the world behind a single rallying standard became the core remit behind the branding process.
With more than 250 respondents from across the globe, we were able to deeply analyse current perceptions around the brand.

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Professional Services

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We focussed the brand on a common culture and shared global sentiment.

We began with engaging management staff in a series of workshops and one to one surveys. We also reached out to staff across the world with digital survey materials. We wanted to focus the brand on a common culture which unified people whilst also providing leadership with findings of global sentiment. We developed a universal proposition, a refreshed set of values and a strategic framework for the brand positioning.

Our visual identity look and feel concept became inspired by the idea of global connectivity mashed up with a contemporary nautical twist.

The identity has been inspired by nautical themes, marine charts and engineering blueprints.

We followed through with a flexible visual identity concept, built upon a series of triangular partitions linked by a cartographic like thread. We wanted the system to be flexible enough so that it could easily be placed into any format. The system is cohesive and strong, yet due to its randomness of form, retains a contemporary aesthetic. The identity has been inspired by nautical themes, marine charts and engineering blueprints.

The graphic system is supported by abstract horizon based seascapes which create a calm backdrop to the overlapping shapes.
The graphic device within the visual identity can be used in a variety of formats, whether full bleed or as a little cropped vignette.

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Integrated Branding

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Imagery and graphic devices interact in a system which is both random, yet controlled at the same time.

We continue to work with LOC on a day to day basis, and have delivered a new engineering brand identity and website for sister business Longitude. We have also created a sub brand and visual identity extension for their LOC Renewables proposition. We also support LOC on a tactical basis, creating a raft of additional advertisements, campaign and communications materials.

Longitude retained all the principals of the LOC identity and this has been applied to both offline and online communications.
The brand identity was also applied to a sister business, Longitude Engineering, with an adaptation of colour palette and imagery.

Brand identity

London Offshore Consultants (LOC)

A vibrant, flexible brand identity created for the world's largest marine engineering consultancy.

Expertise

Sector

Topics

A visual identity oceans apart from its competition.

Sector Spotlight

Professional Services

Expertise Spotlight

Integrated Branding

SOME MORE OF OUR RELATED WORK

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Deutsche Bank

Brand identity

London Offshore Consultants (LOC)

A vibrant, flexible brand identity created for the world's largest marine engineering consultancy.

Expertise

Sector

Topics

Share

A visual identity oceans apart from its competition.

Sector Spotlight

Professional Services

Expertise Spotlight

Integrated Branding

SOME MORE OF OUR RELATED WORK

Ennera

Unspun

Deutsche Bank

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