Expertise

Campaign & Digital

Firedog has a long history of creating visibly arresting campaigns. Our advertising creative is supported by our strategic outlook with planning and analytics at the core of our ideation. We partner with our clients, sharing goals and ensuring a resounding return on investment.

One glance at our body of work, and you’ll quickly notice the quality of design through imagery and storytelling. Our campaign and communications work focuses on creating impactful and memorable visuals. We distill all marketing intent into a few choice words backed up by powerful, unique imagery. We find this uncomplicated yet profound approach repeatedly delivers great results for our clients.

The resulting visual, inspired by Caspar David Friedrich’s key Romantic painting, “Wanderer above the Sea of Fog,” takes the audience back to a period of great romance and nostalgia. It then superimposes modern wind turbines as if it were a Brunelian dream of the future yet to unfold.
The resulting visual, inspired by Caspar David Friedrich’s key Romantic painting, “Wanderer above the Sea of Fog,” takes the audience back to a period of great romance and nostalgia. It then superimposes modern wind turbines as if it were a Brunelian dream of the future yet to unfold.

Creative direction

The knack to creating resonance with your audiences is all about communicating with authenticity. Art Direction is a creative process where the designer builds a visual universe which communicates a big idea in the most believable terms. This means creating bespoke imagery with a large emphasis on authenticity. The audience needs to be able to project their own world into what you are trying to communicate. At the same time, it can’t be dull, as it needs to stand out from the crowd. The balance comes from creating something authentic yet unique. We have worked with the finest photographers and illustrators in creating striking visual narratives.

We decided to create a suite of brand assets which could be used to communicate the values in an interesting and different way. We decided on the relationship between gymnasts, both with each other and their environment.

Copy should always be relevant and on point.

Copy

The writer’s job is about taking the most complex idea and cramming it into as few words as possible. At the same time, they need to be evocative enough to inspire. Our skills in brand messaging enable us to take a core proposition and speak about it in an entirely fresh and approachable way. And it’s from this bedrock, that we create our campaign copy content. Always relevant. Always on point.

We have a consultative approach which ensures we accurately translate the best of business intent into the digital realm.

Digital strategy

Our digital work is made to measure and is greatly empowered by our ability to support your business through strategic planning. We have a consultative approach which ensures we accurately translate the best of business intent into the digital realm. Our process is rigorous, planned and entirely collaborative. We get under the skin of your audiences, offering them personable digital journeys. We create experiences which are both joyful and simple. Technology doesn’t always have to be hard work.

We create design that’s memorable yet within a logical, expected framework. It’s all about the joy of absent friction.

Digital experience design and UX

Digital design is all about merging a visual world with an interactive, human-centric experience. We ensure our design outputs work with the best intent by putting them through stringent testing. We host workshops with multiple users working within prototypes that we have built. We set them tasks and we measure how quickly they fulfil these tasks. Then we consult with them asking how their experiences can be improved. We go back to the prototype and refit it. Then it’s all rinse and repeat. In tandem with the design of experience comes the design of the interface. We obsess about pixels and alignment points. We create design that’s memorable yet within a logical, expected framework. It’s all about the joy of absent friction.

We also advised on usability and functionality behind the interface logic, and then added our slick treatment over the top of the agreed layout.
We also advised on usability and functionality behind the interface logic, and then added our slick treatment over the top of the agreed layout.

A well-designed piece of print will always carry a sense of kudos and value.

Print

A well-designed piece of print will always carry a sense of kudos and value. The Firedog studio has cut its teeth on a healthy diet of hard copy creative. We have a wide portfolio of print and corporate communications. It’s always important for businesses to carry credibility with a strong printed piece. It also works fundamentally well in a mental space where people just don’t have the tolerance to play with technology. It’s immediate and emotional. Print can be super effective in the sales process, getting people hooked on its tactile appearance.

The publication was required to sit alongside other Munich Re communications. However, we created a strong point of difference by creating an abstract image led look and feel.

We work together with you on defining editorial and thematic concepts, which we turn into storytelling.

Social, content creation and PR

Modern SEO, as you know, is all about the richness of content. Rich content ensures it is shared and encourages referrals from other domains. This ultimately builds your online reputation and thus traffic. We work together with you on defining editorial and thematic concepts, which we turn into storytelling. This involves content creation through copy, infographics, visuals and video.

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