New renewables brand identity created for emerging EV sector

Evenergi Logo

We have recently completed a new corporate identity for an exciting new entry into the UK renewables sector.

Evenergi is a UK based start-up which is driven by a mission to make the driving of Electric Vehicles (EV’s) more affordable, sustainable, and simple to understand. They have a vision of assisting in the decarbonisation of our planet via fuelling the broad adoption of electric transport over traditional fossil-based motoring.

Striking new Zeitz MOCAA museum for contemporary art built in Cape Town’s docklands

Zeitz Mocaa Museum Cape Town

British design wunderkind, Thomas Heatherwick has recently created a massive nine story space carved out of former grain silos. One of the largest art galleries in the southern hemisphere, the Zeitz MOCAA (Museum of Contemporary Art Africa), comprises 6000 square metres of exhibition space across 80 gallery spaces.

Contemporary street artist, FinDAC, blends East and West

Dark Angel, Deadly Dragon – A wall in West Lonodon

Irish born Street Artist FinDAC has created a wonderfully unique and bright style for his contemporary art. He began with street art, but has now extended into mix media in order to make an honest living. The artist, who lives and works in London, creates large murals of Geisha like women, inspired by the 19-century art movement Aestheticism.

Branding your Start-up

You’ve just started up your own business. You’ve got the ideas, and you’ve got the drive, but do you know how to truly “sell” your business, or how to get that vital second stage VC funding? Packaging is the key to any good product, and we’re not just talking about aesthetics. The way you “wrap” your business stems from an intricate plan that involves smart positioning, clarifying your proposition and communicating it effectively.

{Firedog has recently conducted an open studio workshop for Digital Shoreditch 2015. This paper summarises the topics covered.}

Introduction

This article deals with taking your idea to market, and some of the steps you will need to take. It is important to understand that this is not a magical or creative process. In fact, it’s rather logical and methodical. The process has many names, depending on where you turn. Broadly speaking, this process is called “positioning”. Be warned, this undertaking is not easy; you’ll need to torture yourself in order to get the best result. Yes, you can pay an agency a princely sum to do this for you, but the important thing to bear in mind is that you are not buying creative talent, you’re buying strategic thinking. And strategic thinking is something you will need yourself (in spades) if you are looking to succeed. You should therefore be able to create most of the strategic framework yourself. If I were to suggest any investment, I would advise a copywriter first and foremost. Then, my next hire would be an eager, recently post grad publicist.

Why pitching creative is bad for business

Calling yourself a “Creative” agency is like labelling yourself “Fun.” There is a playfulness about the word; it seems to bounce free from corporate processes and paperwork. Don’t be deceived though: a creative agency is still a serious business. Salaries need to be paid, rent covered. When it comes to pitching, Firedog has firm a policy in place. Here is why we will not produce creative work for a proposal.