New renewables brand identity created for emerging EV sector


Evenergi Logo

Evenergi Logo

We have recently completed a new corporate identity for an exciting new entry into the UK renewables sector.

Evenergi is a UK based start-up which is driven by a mission to make the driving of Electric Vehicles (EV’s) more affordable, sustainable, and simple to understand. They have a vision of assisting in the decarbonisation of our planet via fuelling the broad adoption of electric transport over traditional fossil-based motoring.

Process

The six month branding process covered an intensive process which covered qualitative research, a creation of a written strategic framework, brand identity, visual identity, digital site design and applications UI, communications and advertising; all neatly wrapped up in a comprehensive set of brand and spirit guidelines.

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The brief and solution

The Evenergi name is a portmanteau of both the words EV and Energy; and what makes the brand interesting is that it has to straddle both the energy and automotive sectors. We had to ensure that the positioning spoke primarily to the automotive industry and drivers yet also conveyed much of the positive spirit associated with renewable energy adoption. Evenergi also required a technology proposition because they assist drivers in better understanding energy demand and pricing through apps.

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Read more

Find out more about this project by reading the full case study



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